Topic 10: Consumer Preference and Utility

The main targets for Skechers are people who are in the age between 12 and 24. Skechers assess consumer utility by many ways. One of the examples is that they will post their information about shoes in the magazine covers and have advertisement on television. You can see that magazine and television are source that young people between the ages of 12 to 24 will watch and look at. The strategy they use is that they will try to make their products best they can and put advertisement to let the young people see it. Then they will ask the young people to give feedback and they will try to fix and make their shoes better base on the young people’s feedback. The innovation Skechers might have that can compete with others is that they might be specific about what type of shoes they are making. For example, if they are good at making tennis shoes, they might have a shop beside the tennis field. I don’t think that the strategy they use will influence my utility because I am a person that will not care about who is making the products. I just buy one that I feel most comfortable. I have high utility on computers because right now we are doing most of the works on computer. This means that buying a good computer is important for us and also because that I play games and edit video which might need better computer and I will be willing to pay more than other products. I don’t get why do people buy like famous brand beg that will cost around 40 thousands NT or maybe more. It’s just not worth the money to buy a such expensive beg that just have the same function as normal begs.